Female Gamers Paid LESS for Sponsorships Than Men? [Video Game News]

Are female streamers being paid less to promote new games than their male counterparts? It's... complicated. A study alleges a 32% pay gap between male and female video game influencers reveals a systemic bias in the industry, with women earning significantly less for sponsored content despite equal or greater audience engagement. Ubisoft's decision to pay $76,000 to a male influencer for promoting Assassin's Creed Shadows while excluding women from top-paid promotions highlights potential gender discrimination in high-profile gaming collaborations.