Hasbro Expands into Casino Gaming with New Licensing Deals
Hasbro is making a high-stakes move into the casino gaming world with a series of new licensing deals. This expansion, part of its "Playing to Win" strategy, brings iconic brands like MONOPOLY, YAHTZEE, and BATTLESHIP to slot machines, table games, and online casinos worldwide.
Here’s the TL;DR...
Hasbro has signed multi-year licensing agreements with Aristocrat, Evolution, Galaxy Gaming, and Bally’s.
These deals expand Hasbro’s gambling presence with MONOPOLY, YAHTZEE, and BATTLESHIP-themed games launching January 2026.
The partnerships are part of Hasbro’s "Playing to Win" strategy to grow its brands across digital and experiential platforms.
The New Licensing Partnerships
Hasbro has inked fresh deals with four major players in the casino gaming industry:
Aristocrat Technologies will create land-based and online slot games based on Hasbro’s IP.
Evolution plans to adapt titles like MONOPOLY into real-time live dealer games.
Galaxy Gaming will design MONOPOLY-style blackjack and YAHTZEE-inspired dice games for casino tables.
Bally’s will bring Hasbro brands to its casinos and online platforms, joining existing licensee SciPlay.
These collaborations follow a market evaluation and aim to meet adult audiences “wherever they are,” according to Hasbro’s Director of Gaming Relationships Claire Hunter Gregson. All four partnerships were finalized with a goal of launching their first titles in January 2026.
Planned Gaming Offerings
The new titles will span a variety of formats:
MONOPOLY: Reimagined in slots and table games with community chest mechanics and property-buying bonuses.
YAHTZEE: Slated for dice-based gameplay and probability-driven slot features.
BATTLESHIP: Expected to involve strategy-based interactions in both table and slot formats.
SDLC Corp reports that many of these offerings will include multiplayer modes and leaderboards, creating a social layer to traditional casino play. Hasbro estimates these games will reach more than 500 million people globally.
Background and Strategic Context
Hasbro has dabbled in gambling for nearly 30 years, starting with MONOPOLY slots in the '90s. This new push is part of its broader "Playing to Win" strategy, introduced in February 2025, which focuses on IP expansion through partnerships and new entertainment formats.
Following a $5 billion revenue year in 2024, much of it from gaming and licensing, Hasbro is doubling down on adult-targeted content. Its earlier work with SciPlay has already brought branded games to mobile casinos, paving the way for this expanded initiative.
Implications and Looking Ahead
Hasbro’s casino pivot signals its intent to compete in the convergence of traditional IP and adult gaming. With MONOPOLY, YAHTZEE, and BATTLESHIP leading the charge, success could pave the way for even more branded experiences across the gambling industry.
As the January 2026 rollout approaches, fans and casino-goers alike can expect more reveals about gameplay mechanics, launch venues, and interactive casino events. For Hasbro, it’s less about nostalgia and more about leveling up.
News compiled and edited by Derek Gibbs and Steven Bubbles on July 1, 2025. Follow us on ClownfishTV.com for more gaming, pop culture and tech news, and consider subscribing for only $5 per month to get access to exclusive podcasts and other content.
Sources:
ICv2, "Hasbro Inks Deals with New Casino Licensing Partners," July 1, 2025
Nasdaq, "Hasbro Inks Multi-Year Casino Licensing Deal," July 1, 2025
StockTitan.net, "Hasbro Signs 4 Major Casino Gaming Deals for MONOPOLY Expansion," July 1, 2025
SDLC Corp, "Incorporating Social Features into Casino Game Mechanics," November 18, 2024
Hasbro Corporate, "Playing to Win Strategy Announcement," February 2025
Hasbro Annual Report, "Financial Overview and Revenue Data," 2024