The mall rat revival is real, and it’s being powered by teens trading TikTok for Auntie Anne’s.
https://open.substack.com/pub/quietlaunch/p/quiet-launch-001?r=5oawtp&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false
https://open.substack.com/pub/quietlaunch/p/quiet-launch-001?r=5oawtp&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false